What Do I Need From My Listing Agent?
(And Do I Have To Pay For What I Don’t Need?)
Good questions! After all, you are "hiring" an agent to sell your home. The answers begin with a focus on selling your home, not on just listing it. Start by comparing what a listing agent normally does for a client to what you need to sell your home. All sales are not the same, and no, you shouldn’t have to pay for what you don’t want. That is a discussion, or negotiation, between you and your listing agent, based upon the services you expect. Beware of "one size fits all" pricing - it really depends on your needs. Start with this check list to analyze what you might want, then discuss it with me or your agent. Never hesitate to ask what things cost!
Go to a Buyer's Needs Self Check List
Seller Client Self Check List – Bob Ashauer, Your Personal Agent
Please consider these questions and mark the boxes as to how you feel. This is not a fee schedule nor a menu of services, but simply a worksheet from which we can discuss choices I may be able to offer you.
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Seller Needs Analysis
Major Tasks or Services |
I have the capability, time, & desire to perform this task myself.
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I’d like this task/service in the hands of a
real estate professional. |
I’m OK with this task/service NOT being done. |
I need more information on this task before
making a
determination |
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Complete a market analysis of your home.
Research comparable active, pending, and sold properties to obtain an accurate market value. Analyze supply, demand and pricing trends for your home and location. Determine a listing price to position your home for a sale with maximum benefit.
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Evaluate your home for marketability.
Prepare a list of maintenance items, repairs and improvements that might affect inspectors, appraisers, loan officers and buyer requests during the sale. Complete a staging evaluation for marketing your home.
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Take room measurements, descriptions and features for market entry. Determine finished square footage above and below grade, lot size and legal description. Determine property boundaries and locate a plat map.
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Enter listing in the Multiple Listing Service to establish co-broker reimbursement and to advertise your property to area brokers and agents according to MLS rules and industry standards for property description. Establish co-broker fees.
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Take and edit digital photos and a virtual tour of your home.
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Install a yard sign and lock box. Establish showing instructions.
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Prepare and execute an effective marketing plan to area brokers and agents.
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Hold an agent open house.
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Prepare and distribute printed marketing materials for advertising to potential buyer pool for your home.
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Prepare and distribute electronic marketing materials for advertising to potential buyer
pool for your home.
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Hold buyer open house events.
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Track and monitor advertising marketing costs and effectiveness in producing showings for your home. Make effective adjustments to advertising.
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Coordinate and schedule showings, inspections and appraisals for agents and potential buyers.
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Attend and monitor inspections. Prepare and distribute inspection responses.
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Facilitate and conduct bargaining with buyers or agents to establish a purchase contract. Facilitate and conduct inspection response bargaining with buyers, inspectors, repair contractors, appraisers and loan officers.
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Periodically troubleshoot marketing effectiveness. Complete a market analysis of your home. Research comparable active, pending, and sold properties to reassess market value. Analyze supply, demand and pricing trends for your home and location. Determine marketing adjustments to position your home for a sale with maximum benefit.
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Order title insurance and schedule the closing. Monitor closing preparation. Review title work, closing HUD statements and funds availability. Attend the closing.
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Other, as needed.
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Please contact me to arrange a free consultation of how I might help you as your buyer’s agent.
Bob Ashauer RE/MAX Alliance 618 581 1695 www.EastOfTheArch.com
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